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Sidney Cityscape

The Australian

Financial Services Network

Our mission is to help Australians make better choices with their spending, & to ensure financial prosperity for this generation & the next.

We leverage a combined human and tech ecosystem to help Australians navigate an increasingly complex debt & investment landscape.
Our Services

Our Services


AFSN innovates using its technology to leverage our network of financial specialists, empowering Advisers and Brokers across Advice, Debt Strategies and aligned financial services through a multi-generational approach.


  • Cashflow

  • Data

  • PFM

  • Aggregation


  • Resi Lending

  • Commercial

  • Private

  • Broking


  • Insurance

  • Estate Planning

  • General Advice

  • Succession planning

Our Brands

AFSN meets the challenge of disrupting the way Advisers and Brokers serve their Customers, leveraging the Network Effect

AFSN successfully navigated FASEA, Best Interest Duty & the permanent shift in how we conduct business due to COVID-19, which accelerated Remote Working, Especially in the tech industries. AFSN Disrupts, Digitizes & Networks.

There has never been a greater need for our target market to access and leverage clear data to inform, plan and achieve their obligations. 

The Network Effect


The power of a network can help scale a business by increasing its customer base, market share and overall value proposition of a product, generating increased profits. Many of today's most popular companies and start-ups are heavily influenced by network effects, such as:

Retail / E-Commerce: Amazon, eBay, Alibaba

Information: Google, Microsoft

Data: Telstra, Optus, Vodafone

Social Media: Facebook, Twitter, Instagram, LinkedIn, Snapchat


AFSN will create a Financial Services Network, connecting financial service providers with qualified clients via our technology platform. Our network architectured financial services platform allows financial advisers, general insurance and lending specialists to refer clients. Creating a digital ecosystem that provides solutions for all our customers and partners from advice to debt and cash-flow management


Leadership Team


Ian Macpherson

Executive Chairman

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Dane Hart


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Craig Ball

Executive Director

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Matthew Delaney

Head of Delivery

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Leadeship Team

Ready to find out more?


For more information about the Australian Financial Services network, investment and partnership opportunities please contact us below. 

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